My thesis positions its elf at the inters ection of art direction, event production, and cultural res earch, exploring how the next generation of audiences, particularly Gen Z and Gen Alpha , engage with immersive experiences. Through theoretic al inquiry and applied experimentation, I aim to define a methodology and a system for crafting environments that are culturally relevant , environmentally friendly, and strategically designed.

My approach will involve three phas es: res earch and audience study, deconstruction of existing high-impact cultural events, and applied practice through both a real-world project (Genesis 2026), and a speculative creative direction piece that synthesizes my findings.

By integrating design res earch, story telling, and production frameworks, my project s eeks to bridge ac ademic res earch with industry application. It reflects my broader ambition to contribute to the evolving dis cours e of globally minded, influential, and sustainable creative direction. This positions me to work at the inters ection of fashion, arts, culture, and spatial experiences.