GENESIS Fashion Show

Art Direction + Project Management

Explore Our Show’s Website at: https://www.genesisfashionshow.com

GENESIS is a student-led fashion show that I co-founded aims to foster cross-disciplinary collaboration among all departments in Ringling and it’s student body. GENESIS seeks to redefine fashion by empowering artists, celebrating diversity, and advocating for a sustainable future.

Location & Date

Florida, Dec 2024.

Role

Art Director + Project Manager

Duration

5 months

Awards

Presidential Awards, Best of Ringling

Photos of a filming set, a group of people working, and headshots with notes, along with a woman holding a printed art piece.

Creative & Strategic Planning

Brand Strategy

Ensuring unique andcohesive thematic and viusal direction across all elements through interdisciplinary brainstorming and ideation

Talent Recruitement

Appointing team members and assembeling a core team out of a 120 applicants

Press & Media

Managing storytelling, promotion, and the show’s public facing identity

Our Work in Numbers

Applications received

120+

↑53% increase from 2023

25

Runway Garments

+6 garment from 2023

6000$

Funding Raised

↑5700$ increase from 2023

400+

Guests Members

↑27% increase from 2023

Photo collage showing a group of people working on a project, with two Polaroid photos and a pie chart of budget allocation for set design, marketing, logistics, and models, totaling $5,660.

Budgeting & Resource Management

Budget Management

Using spreadsheets to mainatin a detailed balanced production budget amongst the 12 departments

Fundraising & sponsorships

Securing financial and in-kind support through outreach and exinternal collaborations

Resource allocation

Distrubuting materials, funds, and donation while incorperating sustainability initatives and goals across departments efficiently

SNAPSHOTS OF THE SHOW

A woman in a flowing, elaborate blue and black gown with glittering details stands on a dark stage, illuminated softly from the side, with her hair styled in loose curls, creating a dramatic and elegant scene.

Person walking on stage wearing a black outfit and a shimmering veil covered in tiny, sparkly dots, with a dark background.

Black and white photo of a woman with a tall hairstyle and earrings, being fitted with a dress by two assistants, one on each side, in a dressing room or backstage setting.

A woman with curly hair in a white dress on a dark stage, dramatic lighting highlighting her face and arm tattoos.

A woman in a long dress holding a glass in front of a bright circular light on a stage or runway.

Photo of an indoor runway with a water reflection, flanked by blue curtain walls, and a large curved blue screen displaying the word 'MODELS' and a list of names.

A group of people attending a meeting in a conference room, with some working on laptops. An oversize scheduling chart is projected on the black background to the right, and a polaroid photo of a group of women is overlaid on the left side.

Operations & Team Coordination

Scheduling & Logisitcs

Structuring timelines for design, fittings, rehearsals, and show day.

Team Meetings

Utilising SCRUM metholodgy, we ran weekly sprints facilitating consistent communication, progress tracking, and cross-team updates.

Human Resources

Fostering a collaborative, inclusive environment and addressing team needs.

After Show

Captured by Brallan Ramirez

Haphazard pile of mixed clothing, including white, black, blue, and patterned fabric, on an office chair next to a wooden desk

A wall with various photos and handwritten notes about models' looks, makeup, hairstyle, and designers for a fashion or photoshoot event, including images of models with makeup and hairstyle sketches.

Person with spiked black hair and heavy makeup talking to a group of diverse women at an indoor event.

Two women warmly embrace in a hug at an indoor event, with chairs and a sheer curtain backdrop visible.

Group of six diverse young adults smiling and posing together against a dark blue background, with some holding flowers and a book.

A girl with blonde hair wearing a blue denim jacket and ripped jeans walking on a wet black floor, holding a dustpan. She is in a dark room with minimal lighting and reflections on the floor, with another person crouching in the background.

Group of people at a crowded indoor event, with a dark background and blue curtain, some smiling and engaging with each other.

GENESIS Trailer

Created by Mode of Transportation Inc. In collaboration with the Genesis Film department.

So,what did I exactly do?

Introduced a marketing and ticketing system leading over 400 guests for the official presentation of the fashion show.

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Established departments and managed the selection process of team members and HR.

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Conceptulaized & directed creative vision, casting, & spatial experience

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Scaled Genesis from a $300 fashion show to a $6,000 program establishing partnerships with campus and local arts organizations.

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Managed recruitment, task delegation, and internal team operations

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Lead a cross-disciplinary team of 109 creatives (Designers, Models, Film, Graphic & Motion, Business, Scenogrpahers,…)

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GENESIS Documentary

Created by Mode of Transportation Inc. in collaboration with the Genesis Film department (Allegra Bortoni and Daniel Pacheco)

Organizational chart titled 'Meet the Core Team' showing names and titles of team members including President and Creative Director, Vice-President and Head of Designers, Head of Set Design, Head of Graphic & Social Media, Campaign Manager, Head of Illustration, and Heads of Motion, Models, and Film.

Polaroids From The Show

Captured by Tea Misevska