To launch their new line, which is dedicated to women who survived breast cancer, they collaborated with Parsons Paris students to cover different areas of research and business goals.
My team and I were in charge of conducting market research, developing a branding strategy, and a business model to launch this new line while being mindful of the sensitivity of the topic
Visit Ringling Campaign
Location & Date
Paris, 2025.
Role
Strategic Researcher
Duration
2 months
ERES is creating a undergarments line.
What are the market’s needs?
How to market a post-mastectomy bra?
How do we adapt our digital platforms and packaging?
How can we create the best experience and care for breast cancer survivors?
The Pitch
The Challenge
How do we appraoch this challenge with utmost sensitivity and champion the journey of survivors
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How do we create a care system pre and post purchase
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My Role
Planned strategic event collaborations
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Primary and secondary research regarding post-mastectomy needs and locating the market gap
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Developed a strategic business model covering client experience implemeting technological advancment
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Analyzed market size, competitive landscape, and unmet client needs.
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Ringling College needs to increase student visits to campus through a marketing campaign
How do we adapt our digital platforms and packaging?
How can we create the best experience and care for breast cancer survivors?
The Pitch
The Challenge
How can we create a deeply human campaign with
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How do we create a care system pre and post purchase
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My Role
Planned strategic event collaborations
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How can we create a campaign reflective of the student body and the diverse array of majors offered
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Developed a strategic business model covering client experience implemeting technological advancment
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Analyzed market size, competitive landscape, and unmet client needs.
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PROCESS
THE PITCH
Presentation Day
The Team
Nathalie Parlade
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Strategic Researcher
Samantha Balikowa
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Brand Experience Strategist
Mobtagha Bejaoui
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Strategic Researcher
Yana Shah
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Social Media Researcher