ERES | Chanel

Location & Date

Paris, 2025.

Role

Strategic Researcher

Duration

2 months

To launch their new line, which is dedicated to women who survived breast cancer, they collaborated with Parsons Paris students to cover different areas of research and business goals.

My team and I were in charge of conducting market research, developing a branding strategy, and a business model to launch this new line while being mindful of the sensitivity of the topic

ERES is creating a undergarments line.

  • What are the market’s needs?

  • How to market a post-mastectomy bra?

  • How do we adapt our digital platforms and packaging?

  • How can we create the best experience and care for breast cancer survivors?

The Pitch

The Challenge

How do we appraoch this challenge with utmost sensitivity and champion the journey of survivors

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How do we create a care system pre and post purchase

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My Role

Planned strategic event collaborations

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Primary and secondary research regarding post-mastectomy needs and locating the market gap

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Developed a strategic business model covering client experience implemeting technological advancment

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Analyzed market size, competitive landscape, and unmet client needs.

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PROCESS

A person wearing a patterned swimsuit standing outdoors, with the logo 'ERES' overlayed on their torso. The left side of the image contains a list of six numbered steps related to methodology and process, discussing research, customer segmentation, branding, guest experiences, sustainability, and pitch creation.
A person wearing a patterned swimsuit standing outdoors, with the logo 'ERES' overlayed on their torso. The left side of the image contains a list of six numbered steps related to methodology and process, discussing research, customer segmentation, branding, guest experiences, sustainability, and pitch creation.

THE PITCH

Presentation Day

Four young adults gathered around a laptop in a bright office space, looking at the screen and discussing.
A diverse group of people standing outside in front of modern glass building with trees, some women are holding bags, one person is holding binoculars, and others are smiling and posing for the photo.
A group of people attending a presentation in a modern conference room. A woman is speaking near a large screen displaying the word "ERES" and an image of two women in lingerie. Several attendees are using laptops and taking notes.

The Team

Nathalie Parlade

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Market Analysis

Samantha Balikowa

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Branding & awarness

Mobtagha Bejaoui

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Strategic Researcher

Yana Shah

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Digital Experience